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The building which is now The Alfred Hotel was formerly a number of prestigious family homes. One of these being home to Alfred Heineken. The Alfred Hotel: about 40 years ago, there was a demand for luxury hotels in Amsterdam. Mr. L.H. Goudsmit who later became owner of more hotels and restaurants in the area of Amsterdam, bought the buildings on the corner of the De Lairessestraat and the Cornelis Schuytstraat and renovated them creating The Alfred Hotel.
Useful information:Other names for Hotel The Alfred:
Memphis Museum Square
The Gresham Memphis Amsterdam
Memphis Hotel Amsterdam